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IWC’S storied heritage and six watch families will be now easily accessible on the go. The client journey is seamless and comprehensive as one is offered a full view of IWC’s haute horlogerie and a showcase of the panoramic universe of the Swiss watchmaker. The virtual boutique is equipped with interactive functions including a live-chat option for a more personalized experience.



and precision engineering from Schaffhausen at the IWC boutique in Kuala Lumpur. Now, with virtual connections easily accessible, it is even easier to experience a visit to a IWC Schaffhausen boutique – without leaving the comfort of your residence.

The virtual boutique is created with the newest design concept, which is meticulously crafted by IWC’s in-house architects. Swiss Watch, working together with IWC, proudly unveils a new virtual boutique customised for Malaysian clients and followers. An exemplary showcase of retail innovation, the IWC virtual boutique is an interactive journey, taking visitors on the many distinct narratives that make the company truly unique. These span from the dream of flying, which is imbued in its world-renowned Pilot’s Watches, to the intricacies of nautical navigation with its line of complicated Portugieser timepieces.

The experience is familiar and welcoming, akin to that of visiting an IWC boutique in real life. Entering a web link ( reveals the full collection of IWC’s timepieces, animated by an array of user-friendly functions. One can choose to explore the boutique on their own or take a virtual walkthrough with a digital client advisor, which makes exploring IWC’s six watch families a cinch.

Exploring each IWC watch family is enabled by innovative 360° technology. Digital pinpoints bring selected timepieces into focus, with details on technical specifications and pricing available to peruse at one glance. For those looking to delve deeper into the IWC universe, the digital client advisor also offers insightful content on the company’s heritage, partnerships and its new manufacturing centre in Schaffhausen.

Visitors, who wish to enquire about an IWC timepiece, may indicate their interest with Swiss Watch’s Client Advisors in real time daily, from 11am to 7pm. Furthermore, there is also an option to schedule personal appointments to visit the physical IWC boutique at Pavilion Kuala Lumpur.

The digitized journey of discovery eventually reveals the boutique’s famous emblematic centerpiece in the form of the IWC perpetual calendar mechanism invented by Master Watchmaker Mr. Kurt Klaus. Here, the IWC story further expands, flowing through the company’s six watch families –Pilot’s Watches, Portugieser, Portofino, Da Vinci, Aquatimer and Ingenieur.

Also, as part of a complete customer service experience, visitors to the virtual boutique interested in a timepiece can place an order with one of Swiss Watch’s Client Advisors. There, the boutique’s bespoke concierge service will arrange for secure payment with the clients. Clients can then choose to pick the watch up at the IWC boutique located at Pavilion KL.



Lot 2.46.01A, Level 2, Pavilion KL, 168, Jalan Bukit Bintang, 55100 Kuala Lumpur, Malaysia

Tel: +603 2142 7999


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Choice Billing Address