Piaget’s Festive Odyssey: A Visual Symphony by Yukiko Noritake
Embarking on a festive journey from the snow-kissed valleys of La Côte-Aux-Fées to the glittering nights of Paris and New York, Yukiko Noritake, the acclaimed Japanese artist, paints a vivid tapestry, shaping the visual narrative of Piaget in its full celebratory splendour. For the second time this year, the Maison Piaget has enlisted Noritake’s artistic brilliance to breathe life into their latest creations.
Having previously collaborated in the summer to celebrate the iconic Possession collection against the sun-soaked backdrop of the Riviera, Noritake now takes centre stage in a new campaign, infusing Piaget’s enchanting talismans with a sense of vibrant animation. The collaboration spans from the traditional roots in La Côte-Aux-Fées, the birthplace and heart of Maison Piaget, to the radiant allure of the Côte d’Azur, and then to the luminous nights of Paris and New York.
Piaget’s Festive Odyssey: A Visual Symphony by Yukiko Noritake
Embarking on a festive journey from the snow-kissed valleys of La Côte-Aux-Fées to the glittering nights of Paris and New York, Yukiko Noritake, the acclaimed Japanese artist, paints a vivid tapestry, shaping the visual narrative of Piaget in its full celebratory splendour. For the second time this year, the Maison Piaget has enlisted Noritake’s artistic brilliance to breathe life into their latest creations.
Having previously collaborated in the summer to celebrate the iconic Possession collection against the sun-soaked backdrop of the Riviera, Noritake now takes centre stage in a new campaign, infusing Piaget’s enchanting talismans with a sense of vibrant animation. The collaboration spans from the traditional roots in La Côte-Aux-Fées, the birthplace and heart of Maison Piaget, to the radiant allure of the Côte d’Azur, and then to the luminous nights of Paris and New York.
The artist’s discerning eye and unique creative flair adopts a playful approach, inviting the world to explore or rediscover the Maison Piaget’s most exquisite and iconic pieces. Her artistic expression echoes the spirit of the Piaget Society in the 60s and 70s, reminiscent of iconic encounters with luminaries such as Andy Warhol, Salvador Dali, and Swiss painter Hans Erni, embodying a true sense of “Extraleganza.”
The collaboration is more than an artistic endeavour; it’s a celebration of Piaget’s heritage, blending traditional elegance with contemporary vibrancy. The campaign captures the essence of Piaget’s enchanting world, where craftsmanship meets creativity in a harmonious dance. Each illustration by Yukiko Noritake becomes a gateway to Piaget’s rich history, inviting viewers to immerse themselves in a world where timepieces transcend functionality, becoming wearable works of art.
The artist’s discerning eye and unique creative flair adopts a playful approach, inviting the world to explore or rediscover the Maison Piaget’s most exquisite and iconic pieces. Her artistic expression echoes the spirit of the Piaget Society in the 60s and 70s, reminiscent of iconic encounters with luminaries such as Andy Warhol, Salvador Dali, and Swiss painter Hans Erni, embodying a true sense of “Extraleganza.”
The collaboration is more than an artistic endeavour; it’s a celebration of Piaget’s heritage, blending traditional elegance with contemporary vibrancy. The campaign captures the essence of Piaget’s enchanting world, where craftsmanship meets creativity in a harmonious dance. Each illustration by Yukiko Noritake becomes a gateway to Piaget’s rich history, inviting viewers to immerse themselves in a world where timepieces transcend functionality, becoming wearable works of art.
The festive spirit, as translated by Noritake’s brushstrokes, invites onlookers into Piaget’s universe, where the magic of craftsmanship and the allure of iconic pieces converge. This visual symphony promises to leave an indelible mark on the collective memory, becoming a cherished chapter in Piaget’s ongoing legacy of luxury and creativity. As the campaign unfolds, the Maison Piaget and Yukiko Noritake invite enthusiasts to experience a celebration that transcends time and borders, bringing joy and artistry to each viewer, one stroke at a time.
Follow us on Instagram @swisswatchglobal to be the first to learn about the latest collaborations in the world of horology.
The festive spirit, as translated by Noritake’s brushstrokes, invites onlookers into Piaget’s universe, where the magic of craftsmanship and the allure of iconic pieces converge. This visual symphony promises to leave an indelible mark on the collective memory, becoming a cherished chapter in Piaget’s ongoing legacy of luxury and creativity. As the campaign unfolds, the Maison Piaget and Yukiko Noritake invite enthusiasts to experience a celebration that transcends time and borders, bringing joy and artistry to each viewer, one stroke at a time.
Follow us on Instagram @swisswatchglobal to be the first to learn about the latest collaborations in the world of horology.
