Bell & Ross Unveils BR-X5 GREEN LUM
Renowned for its focus on visibility and aeronautical-inspired designs, Bell & Ross continues its luminescent journey with the innovative BR-X5 GREEN LUM. This new addition to the LUM collection, introduced in 2017, transcends traditional boundaries by incorporating luminescence into the very fabric of the watch – its case.
Since the 1930s, luminescent materials have been pivotal in enhancing readability for professionals, be it pilots or combat divers. The LUM collection, initiated in 2017 with the BR 03-92 HOROLUM, has been a testament to Bell & Ross’ commitment to superior visibility in all lighting conditions.
The BR-X5 GREEN LUM now pioneers a luminescent case, a bold move away from the conventional application of luminescence to hands, numerals, and indices. The 41mm case is crafted from a specially developed composite material called LM3D, illuminating the entire structure with a spectacular green glow.
Bell & Ross: BR 03-94 Blacktrack
Renowned for its focus on visibility and aeronautical-inspired designs, Bell & Ross continues its luminescent journey with the innovative BR-X5 GREEN LUM. This new addition to the LUM collection, introduced in 2017, transcends traditional boundaries by incorporating luminescence into the very fabric of the watch – its case.
Since the 1930s, luminescent materials have been pivotal in enhancing readability for professionals, be it pilots or combat divers. The LUM collection, initiated in 2017 with the BR 03-92 HOROLUM, has been a testament to Bell & Ross’ commitment to superior visibility in all lighting conditions.
The BR-X5 GREEN LUM now pioneers a luminescent case, a bold move away from the conventional application of luminescence to hands, numerals, and indices. The 41mm case is crafted from a specially developed composite material called LM3D, illuminating the entire structure with a spectacular green glow.
The BR-X5, introduced in 2022, builds on Bell & Ross’ aeronautical heritage, featuring the iconic “round within the square” design signature. The BR-CAL.323 calibre, designed by Kenissi, offers precision with a power reserve of around 70 hours. This high-end BR 05 range now welcomes the avant-garde BR-X5 GREEN LUM, embracing innovation and distinctiveness.
The BR-X5 GREEN LUM integrates LM3D, a composite material composed of quartz fibres, into a multi-layer assembly with DLC-coated grade 2 titanium. This structure, alternating LM3D and titanium, prioritizes lightness while creating a stunning luminescent effect. In darkness, the entire case emanates a vibrant green glow, accentuating the dial’s indications, including hours, minutes, seconds, date, and power reserve.
The BR-X5 GREEN LUM takes luminescent design to new heights with a limited edition of 500 pieces. It transforms beyond a watch into a unique conceptual art object, where the luminescent case becomes an integral part of the watch’s identity.
The BR-X5, introduced in 2022, builds on Bell & Ross’ aeronautical heritage, featuring the iconic “round within the square” design signature. The BR-CAL.323 calibre, designed by Kenissi, offers precision with a power reserve of around 70 hours. This high-end BR 05 range now welcomes the avant-garde BR-X5 GREEN LUM, embracing innovation and distinctiveness.
The BR-X5 GREEN LUM integrates LM3D, a composite material composed of quartz fibres, into a multi-layer assembly with DLC-coated grade 2 titanium. This structure, alternating LM3D and titanium, prioritizes lightness while creating a stunning luminescent effect. In darkness, the entire case emanates a vibrant green glow, accentuating the dial’s indications, including hours, minutes, seconds, date, and power reserve.
The BR-X5 GREEN LUM takes luminescent design to new heights with a limited edition of 500 pieces. It transforms beyond a watch into a unique conceptual art object, where the luminescent case becomes an integral part of the watch’s identity.
Bell & Ross once again challenge traditional norms, proving that innovation and daring design can coalesce to create exceptional timepieces that transcend the ordinary. The BR-X5 GREEN LUM stands as a shining example of Bell & Ross’ commitment to pushing the boundaries of watchmaking craftsmanship.
Discover first-hand the spectacular luminescence of this latest Bell & Ross timepiece at the Bell & Ross boutique in 1 Utama and Mid Valley Megamall, or your nearest Swiss Watch boutique.
Bell & Ross once again challenge traditional norms, proving that innovation and daring design can coalesce to create exceptional timepieces that transcend the ordinary. The BR-X5 GREEN LUM stands as a shining example of Bell & Ross’ commitment to pushing the boundaries of watchmaking craftsmanship.
Discover first-hand the spectacular luminescence of this latest Bell & Ross timepiece at the Bell & Ross boutique in 1 Utama and Mid Valley Megamall, or your nearest Swiss Watch boutique.
