Now in its 10th edition, this signature event at the city’s premier retail landmark, Pavilion Kuala Lumpur, promises watchmaking excellence and a shared passion for precision amongst the participating watchmakers.

KL’s Ultimate Timepiece Exhibition delivers an immersive showcase of some of the world’s finest timepieces featuring eight historical maisons – Bell & Ross, Bovet, Breitling, Bvlgari, Piaget, TAG Heuer, Tudor and Zenith. On top of that, the horology showcase is further extended with a specially curated presentation of timepieces from brands like Baume & Mercier, Bremont, Jaquet Droz, Speake-Marin and more. All horology masters in their own right; these watchmakers will showcase their expertise through their display of special editions and novelties.

PARTICIPATING BRANDS

BOOK AN EXCLUSIVE GET-TOGETHER AT ART OF TIME

Enjoy an exceptional mix of sought-after timepieces and ultra high-luxury watches up-close, customized based on your preferences and discuss your favourite timepieces with friends or our watch expert.​

For multiple visits, please book separately. ​
Ensure all details provided are accurate for this event.


    Highlights – lifestyle collaborators

    Discover refined luxury with exclusive collaborations. Rolls Royce will be showcasing their timeless elegance, bringing the ultimate symbol of luxury to the event. There will also be an exclusive giveaway with Rizman Ruzaini for a bespoke fitting experience valued at RM3,000.

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    ART OF TIME 2024 PREVIEW

    KOL COLLABORATORS​

    Gracing Art of Time 2024 with their remarkable energy and captivating style

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    EXCLUSIVE REWARDS

    CELEBRATE FINE WATCHMAKING

    Art of Time transformed Pavilion KL’s concourse area into a 3,500 sq ft gallery of masterpieces, and a magnificent watch playground. Discover and admire these exquisite timepieces as they redefine your understanding of timeless beauty.

    • This strong dashboard-inspired piece sports Bell & Ross iconic black colour and is crafted from ceramic - known for its robustness.
    • An exclusive special edition timepiece limited to 25 pieces in 18K red gold.
    • Nominated as an Official Selection in the Mechanical Exception category of the GPHG 2024.
    • With an astonishing total thickness of 1.70 mm, the Octo Finissimo Ultra COSC is far more than the world’s thinnest mechanical watch.
    • The Piaget Polo Chronograph still encapsulates the essence of stylish sport-chic first embodied by the 1979 Piaget Polo.
    • Designed for motorsport connoisseurs, this collection merges precision engineering with a rugged, adrenaline-driven design.
    • A cycling-themed chronograph engineered with minimal weight and functionality in mind for riders of the TUDOR Pro Cycling Team.
    • A limited-edition masterpiece that combines ZENITH’s spirit of innovation with the artist’s exploration of light, colour, and movement.
    • The Riviera Perpetual Calendar in 40mm combines watchmaking precision with sporty elegance.
    • Designed and arranged according to the timeless principles of the golden ratio 1.618.
    • Vertical gradient dials are featured across all Terra Nova references as an iconic design detail.
    • Inspired by timing demands for sporting competitions, Klepcys DICE is an innovative Double Independent Monopusher Chronograph.
    • A creation that respects Chinese founding mythology; a contemporary translation of the Jaquet Droz philosophy of Disruptive Legacy.
    • A new iteration in the iconic collection distinguished by a dial colour reminiscent of desert sand.
    • A tribute to the codes and the world of contemporary motor racing sport, whose associated advanced technologies are constantly evolving.
    • Inspired by the Grande Dixence Switzerland, the world's highest gravity dam, with Chronofiable® and COSC-certified self-winding movement.

    GWP GIVEAWAY + BANK PARTNERS PROMO​​

    Pre-book a session to discover your favorite brand at Art of Time and enjoy a complimentary cup of coffee with us!​

    For multiple visits, please book separately. ​
    Ensure all details provided are accurate for this event.


      Visit the Art of Time exhibition at Pavilion KL from the 2nd to the 13th of October and stand a chance to win exciting prizes when you share your experience on Instagram!
      Grand Prize

      Läderach Bliss Chocolate Gift Box

      (worth RM1,490)

      And Rituals Gift Sets to be won!

      Step 1

      Upload your best shots of a good time at Art of Time on Instagram

      Step 2

      Tell us in the caption “I had the best time at #ArtOfTime2024”

      Step 3

      Tag @swisswatchglobal @laderach.my @ritualscosmeticmy

      The most creative entries will be selected. Have fun!

      Follow @swisswatchglobal on Instagram for contest updates

      Remember to change your Instagram profile to “Public” during the contest period.
      Terms and conditions apply.

      ART OF TIME PARTNERS