Authorized TAG Heuer Retailer

Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world.

This year, TAG Heuer celebrates a half-century after its dramatic arrival on the motor-racing scene, the iconic CARRERA, the first sports chronograph designed specifically for professional drivers and sports-car enthusiasts, remains the standard-bearer of TAG Heuer’s unrivaled motorsports pedigree – a perfect synergy that began with Time of Trip (1911), the first car dashboard chronograph, and continues to this day through the brand’s ongoing partnerships with the best individuals and teams in driving disciplines around the world.

As an authorised TAG Heuer retailer, Swiss Watch proudly offers a wide selection of men’s TAG Heuer watches, including the iconic TAG Heuer Carrera chronograph, a timeless piece revered by motorsport enthusiasts for its precision and design. The brand continues to innovate with collections like the TAG Heuer Formula 1 chronograph, known for its sporty yet refined aesthetics, and the robust TAG Heuer Aquaracer, built for adventurers with its superior water resistance and durability. The TAG Heuer Aquaracer price reflects exceptional value for such a high-performance timepiece. As one of the top luxury watch brands, TAG Heuer also delivers a stunning range of women’s watches, offering the same blend of elegance and functionality, making the brand a top choice for both men and women seeking excellence in horology.