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Swiss Watch Celebrates Holiday Cheer at the Newest TUDOR Boutique in The Exchange TRX

Swiss Watch is proud to unveil the newest TUDOR boutique at Kuala Lumpur’s premier lifestyle destination, The Exchange TRX. This grand opening marks an exciting addition to the city’s luxury landscape, inviting guests to discover TUDOR’s iconic timepieces and immerse themselves in the brand’s daring heritage.

With striking design elements in TUDOR’s signature style, the boutique is a visual testament to the brand’s Born to Dare spirit and legacy. Visitors are greeted by exclusive displays debuting for the first time in Southeast Asia, each capturing the spirit of adventure that defines TUDOR. Among the highlights are a rare pink BMC SLR01 bicycle, representing TUDOR’s role as the official timekeeper of the Giro d’Italia, and a bold yellow surfboard crafted for big-wave surfer Nic Von Rupp. A thoughtfully designed lifestyle corner adds a touch of relaxed elegance to the space, featuring a cozy bar where guests can unwind while exploring TUDOR’s range of timepieces.

The opening ceremony was a vibrant affair, highlighted by an energizing drum performance symbolizing the precision and dynamism of TUDOR. The rhythmic beats set the tone for a celebration of craftsmanship and luxury, bringing TUDOR’s daring spirit to life. The festive atmosphere was in full swing with visuals of the Black Bay (Burgundy) showcased in festive, holiday-inspired displays.

The opening ceremony was a vibrant affair, highlighted by an energizing drum performance symbolizing the precision and dynamism of TUDOR. The rhythmic beats set the tone for a celebration of craftsmanship and luxury, bringing TUDOR’s daring spirit to life. The festive atmosphere was in full swing with visuals of the Black Bay (Burgundy) showcased in festive, holiday-inspired displays.

The opening ceremony was a vibrant affair, highlighted by an energizing drum performance symbolizing the precision and dynamism of TUDOR. The rhythmic beats set the tone for a celebration of craftsmanship and luxury, bringing TUDOR’s daring spirit to life. The festive atmosphere was in full swing with visuals of the Black Bay (Burgundy) showcased in festive, holiday-inspired displays.

“This new boutique exemplifies TUDOR and Swiss Watch’s commitment to precision and excellence. Its unique design — featuring a signature Born To Dare wall and striking visual elements — distinguishes it as an immersive and exclusive TUDOR experience, one we are proud to introduce to Kuala Lumpur’s latest landmark,” says Mr. Mukesh Valiram, Executive Director of Valiram.

For the holiday season, the boutique offers a curated selection of TUDOR’s finest, perfect for gifting. Highlights include the Master Chronometer-certified by METAS (Swiss Federal Institute of Metrology) Black Bay with its distinctive burgundy bezel, known for its enhanced precision and durability, and the Black Bay 31/36/39/41 series, available in an array of dial sizes and elegant colors. For something truly special, the boutique-exclusive Black Bay 58 Bronze is a distinctive timepiece that evolves with time, reflecting the unique character and style of its wearer.

For the holiday season, the boutique offers a curated selection of TUDOR’s finest, perfect for gifting. Highlights include the Master Chronometer-certified by METAS (Swiss Federal Institute of Metrology) Black Bay with its distinctive burgundy bezel, known for its enhanced precision and durability, and the Black Bay 31/36/39/41 series, available in an array of dial sizes and elegant colors. For something truly special, the boutique-exclusive Black Bay 58 Bronze is a distinctive timepiece that evolves with time, reflecting the unique character and style of its wearer.

TUDOR enthusiasts can now explore the latest collections, including the newly released Pelagos FXD GMT, at the new TUDOR boutique on the ground floor of The Exchange TRX. Visit us today and discover your next timepiece!

TUDOR enthusiasts can now explore the latest collections, including the newly released Pelagos FXD GMT, at the new TUDOR boutique on the ground floor of The Exchange TRX. Visit us today and discover your next timepiece!

TUDOR Boutique

The Exchange TRX

Ground Floor, Lot G-61.0A The Exchange TRX, Persiaran TRX, Tun Razak Exchange 55188 Kuala Lumpur, Federal Territory of Kuala Lumpur

Monday to Sunday (10:00AM – 10:00PM)

+603 4818 8078

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