Rolex and Swiss Watch History

With a shared passion for excellence and expertise, it was a moment of great privilege when the partnership between Swiss Watch and Rolex was formed. It began almost two decades ago with the opening of the boutique at Pavilion Kuala Lumpur. This momentous occasion marked the start of a long-standing partnership that now spans across Malaysia, Singapore and Australia.

Since 2007, Swiss Watch has proudly been a part of the worldwide network of Rolex Official Retailers.

Where We Came From

Swiss Watch began as a multi-brand emporium of luxury watches established by luxury and lifestyle retail specialist Valiram. Fortune favours the bold, and Valiram’s history has proved this statement true with audacious moves, progressive vision and dynamic enterprise since its inception more than 80 years ago.

Headquartered in Kuala Lumpur, Valiram is led by executive directors Dato’ Sharan, Ashvin and Mukesh Valiram. The brothers are the third generation of the founding family and under their joint stewardship, the company has evolved into the international luxury and lifestyle retail conglomerate it is today.

Commitment

Creating world-class retail environments that offer compelling and luxurious shopping experiences is Valiram’s hallmark. We will continue to offer a refined shopping experience that promotes a sense of harmony, discretion and intimacy.

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